Polaar

Polaar was built little by little, at the rhythm of his comings and goings in the Arctic Circle, but also in France, where his identity progressively took shape in parallel with his explorations. Accompanied by Karine Roche, a friend he met at HEC, Daniel imagined and wove the DNA of his brand: its visual universe, its language, and above all, its name: POLAAR. The two "A"s evoke the Arctic and Antarctic, the territories that made the story possible. The dot on the logo is a nod to Inuit writing, a people who meant a great deal to him and whose guides have practically accompanied every expedition since 1978.

Finally, slightly cut at their base, the letters of the logo recall the icebergs of the polar oceans, of which only the surface is visible, concealing an submerged side of unsuspected depth. This notion of depth is important for Polaar, which wishes to become much more than a brand creating natural skincare products. The ambition has grown: to reveal the beauty of the Arctic lands to as many people as possible, to immerse them in its riches, and, above all, to preserve them.

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